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The Department of Marketing offers a program for marketing majors which, in addition to the general requirements for a Bachelor of Commerce degree as outlined in this Calendar, requires students to take MKTG 3376 (Consumer Behaviour), MKTG 3378 (Marketing Research), MKTG 3379 (Marketing Management), and nine (9) credit hours additional electives.
For additional information, students should consult the Chairperson and/or faculty advisors. The Department administers the communications courses [Business Communication Essentials (COMM 2293) and Business Presentation Essentials (COMM 3394)].
For information on graduate courses see the Graduate Academic Calendar.
The Bachelor of Commerce is a well-established, foundational degree and requires the requirements listed below alongside general graduation requirements.
Students with an interest in the Marketing major are encouraged to seek advising early from an Academic Advisor, Department Advisor or Chairperson.
In addition to the general requirements to complete a Bachelor of Commerce degree, students majoring in Marketing must complete the requirements listed below. Students should consult an Academic Advisor to help plan how to distribute these requirements throughout their program.
Notes:
To complete a major in Marketing, students must attain a minimum grade point average of 2.2 out of 4.3 in Introduction to Marketing (MKTG 2270) and the 3000 and 4000 level MKTG courses.
If a course satisfies both a major requirement and a core elective requirement, the number of free electives will increase by three (3) credit hours.
Students admitted to the Bachelor of Commerce students prior to 2023-2024 may have different additional elective requirements and should consult with an academic advisor.
Additional Elective Requirements: Students pursuing a Bachelor of Commerce degree with a major in Marketing must complete nine (9) additional credit hours in free electives over and above the fifteen (15) free elective credit hours required by the degree. These additional free elective credits are necessary to fulfill the 120-credit hour requirement in the Bachelor of Commerce program. Students pursuing double majors should consult with an academic advisor.
Students are advised that they can package the nine (9) credit hours of MKTG electives as streams in order to give them greater specialization within the field of Marketing:
Services Marketing (MKTG 4462), Management of Marketing Channels (MKTG 4473) plus one other MKTG elective chosen in consultation with the chairperson.
Marketing Communications (MKTG 4471), Marketing Strategy (MKTG 4479), plus one other MKTG elective chosen in consultation with the chairperson.
Students are also free to complete the marketing major by taking and passing any nine (9) credit hours in marketing beyond the MKTG requirements listed above.
The Certificate in Retail Management is designed to augment existing BComm major programs with intensive examination of issues and methods in retail management, and to develop competencies for careers in retail. The certificate offers a comprehensive curriculum that draws from consumer psychology, retailing and marketing management, operations management, human resources management, and data science. This multidisciplinary curriculum with strong linkage to the retail industry will expose students to real world issues and will foster innovative thinking, problem solving, and communication skills.
This program will draw extensively from the resources and infrastructure available at the David Sobey Retailing Centre, which focuses on retail research, innovation, and education. The mock retail store, the frictionless store-lab, and the biometrics lab at the David Sobey Retail Centre will be utilized to provide experiential learning opportunities. Every course will involve a project with a retail company, which will offer real-world engagement and the opportunity to apply theory and methodology to solve real-world challenges.
Students with an interest in the Retail Management Certificate are encouraged to seek advising early from an Academic Advisor.
Admission
To be awarded the Certificate, nine (9) credit hours must be completed at Saint Mary’s University. Credit will not automatically be recognized for university courses completed more than ten (10) years prior to the students return to university study. A minimum grade point average of at least 2.0 in the certificate program courses is required for graduation with the Certificate.
Students registered in the certificate program must complete eighteen (18) credit hours:
A minimum GPA of a 2.0 out of a 4.3 is required in all these courses.
One of these courses (up to a total of 3 credit hours) may be substituted with a course from the list below. Students may consult with the Program Director/Coordinator, on an individual basis for approval:
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