The Department of Marketing offers a program for marketing majors which, in addition to the general requirements for a Bachelor of Commerce degree as outlined in this Calendar, requires students to take:

MKTG 3376Consumer Behavior3
MKTG 3378Marketing Research3
MKTG 3379Marketing Management3
Nine credit hours of additional electives9

For additional information, students should consult the Chairperson and/or faculty advisors. The Department administers the communications courses [Communications (COMM 2293) and Oral Communications and Presentation Techniques (COMM 3394)].

Graduate Studies

For information on graduate courses see the Graduate Academic Calendar.