Marketing

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The Department of Marketing offers a program for marketing majors which, in addition to the general requirements for a Bachelor of Commerce degree as outlined in this Calendar, requires students to take:

Course List

Code	Title	Credit Hours
MKTG 3376	Consumer Behavior	3
MKTG 3378	Marketing Research	3
MKTG 3379	Marketing Management	3
Nine credit hours of additional electives		9

For additional information, students should consult the Chairperson and/or faculty advisors. The Department administers the communications courses [Communications (COMM 2293) and Oral Communications and Presentation Techniques (COMM 3394)].

Graduate Studies

For information on graduate courses see the Graduate Academic Calendar.

Upon completion of 45 credit hours, Commerce students with a cumulative grade point average of 2.0 may elect to declare a major in Marketing.  (In exceptional circumstances, students can also be admitted to the major by permission of the Chairperson.)    

Note: Students are advised that possession of the minimum qualifications does not guarantee admission to a particular academic program.  Limits to the number of students who can be in a particular program at any one time exist and depend very much on the number of faculty members available in a particular academic unit.

The Bachelor of Commerce is a well-established, foundational degree and requires the requirements listed below alongside general graduation requirements.

Major in Marketing 

Plan of Study Grid

Third Year		Credit Hours
FINA 2360	Business Finance I	3
FINA 3361	Business Finance II	3
MGMT 3480	Ethical Responsibilities of Organizations	3
MKTG 3376	Consumer Behavior 1	3
MKTG 3378	Marketing Research 1	3
MKTG 3379	Marketing Management 1	3
Select nine credit hours in non-Commerce electives		9
Select three credit hours in free electives		3
	Credit Hours	30
Fourth Year
MGMT 4489	Strategic Management	3
Select nine credit hours in Marketing electives 1		9
Select six credit hours in non-Commerce electives		6
Select 12 credit hours free electives		12
	Credit Hours	30
	Total Credit Hours	60

1	To complete a major in Marketing, students must attain a minimum grade point average of 2.2 in Introduction to Marketing (MKTG 2270) and the 3rd and 4th year MKTG courses.

Streaming Options

Students are advised that they can package the nine (9) credit hours of MKTG electives as streams in order to give them greater specialization within the field of Marketing:

Retaining and Services Stream

Services Marketing (MKTG 4462), Management of Marketing Channels (MKTG 4473) plus one other MKTG elective chosen in consultation with the chairperson.

Marketing Management Stream

Integrated Marketing Communications (MKTG 4471), Marketing Policy (MKTG 4479), plus one other MKTG elective chosen in consultation with the chairperson.

Students are also free to complete the marketing major by taking and passing any nine (9) credit hours in marketing beyond the MKTG requirements listed above.