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The Department of Marketing offers a program for marketing majors which, in addition to the general requirements for a Bachelor of Commerce degree as outlined in this Calendar, requires students to take:
For additional information, students should consult the Chairperson and/or faculty advisors. The Department administers the communications courses [Communications (COMM 2293) and Oral Communications and Presentation Techniques (COMM 3394)].
For information on graduate courses see the Graduate Academic Calendar.
The Bachelor of Commerce is a well-established, foundational degree and requires the requirements listed below alongside general graduation requirements.
Students with an interest in the Marketing major are encouraged to seek advising early from an Academic Advisor, Department Advisor or Chairperson.
To assist students, the Year 3 and Year 4 course requirements for a Marketing major and the core BComm degree program requirements are listed below.
Suggested course plan:
To complete a major in Marketing, students must attain a minimum grade point average of 2.2 in Introduction to Marketing (MKTG 2270) and the 3rd and 4th year MKTG courses.
Students are advised that they can package the nine (9) credit hours of MKTG electives as streams in order to give them greater specialization within the field of Marketing:
Services Marketing (MKTG 4462), Management of Marketing Channels (MKTG 4473) plus one other MKTG elective chosen in consultation with the chairperson.
Integrated Marketing Communications (MKTG 4471), Marketing Policy (MKTG 4479), plus one other MKTG elective chosen in consultation with the chairperson.
Students are also free to complete the marketing major by taking and passing any nine (9) credit hours in marketing beyond the MKTG requirements listed above.
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