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The Department of Marketing offers a program for marketing majors which, in addition to the general requirements for a Bachelor of Commerce degree as outlined in this Calendar, requires students to take:
For additional information, students should consult the Chairperson and/or faculty advisors. The Department administers the communications courses [Communications (COMM 2293) and Oral Communications and Presentation Techniques (COMM 3394)].
For information on graduate courses see the Graduate Academic Calendar.
Upon completion of 45 credit hours, Commerce students with a cumulative grade point average of 2.0 may elect to declare a major in Marketing. (In exceptional circumstances, students can also be admitted to the major by permission of the Chairperson.)
Note: Students are advised that possession of the minimum qualifications does not guarantee admission to a particular academic program. Limits to the number of students who can be in a particular program at any one time exist and depend very much on the number of faculty members available in a particular academic unit.
The Bachelor of Commerce is a well-established, foundational degree and requires the requirements listed below alongside general graduation requirements.
To complete a major in Marketing, students must attain a minimum grade point average of 2.2 in Introduction to Marketing (MKTG 2270) and the 3rd and 4th year MKTG courses.
Students are advised that they can package the nine (9) credit hours of MKTG electives as streams in order to give them greater specialization within the field of Marketing:
Services Marketing (MKTG 4462), Management of Marketing Channels (MKTG 4473) plus one other MKTG elective chosen in consultation with the chairperson.
Integrated Marketing Communications (MKTG 4471), Marketing Policy (MKTG 4479), plus one other MKTG elective chosen in consultation with the chairperson.
Students are also free to complete the marketing major by taking and passing any nine (9) credit hours in marketing beyond the MKTG requirements listed above.
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